Customized Small Business Results oriented Solutions



Bonnie Data,  the owner of Pure Genius, started her professional career working as a surety underwriter where she gained valuable experience in both business finance and sales.   During the years that she was raising her children she ran a very successful direct sales business where she provided leadership, training and coaching to several others while she generated top sales levels for the company.  When she returned to the corporate world she worked as the marketing manager with a successful investment bank focused on developing business cultures.  Since that time she has worked as a consultant providing operational and marketing support as a freelancer offering small business solutions and building Pure Genius.  

Throughout her career Bonnie has identified that she is a big-hearted dreamer who has a passionate for helping others pursue their dreams. She has been described as a  versatile operations and marketing professional, highly experienced in multifaceted small business development, including sales, logistics, market research, lead generation, data analysis and systems implementation. Solutions seeking, self-motivated, visionary with an established reputation for producing policies and procedures to maximize efficiency and optimize marketing initiatives to achieve company objectives. Skilled in developing successful teams, training staff, and utilizing client partnerships to produce revenue-generating operational plans.  She both understands and loves operations and marketing.  As she calls it  “spreading the word".  Her life experiences and professional skills have led her to be successful at helping several business find, solidify and execute solutions that are responsible for goal achievement and growth, so that she can accomplish her goal of helping to make the World a better place on small business at a time.



We work WITH you to customize a program that fits your needs!  We enjoy offering small business solutions to new and growing businesses.  Including but not limited to:


  • White Boarding
  • Strategic Planning
  • Performance Evaluations/Management
  • Reporting, Data and Database Management
  • Financial Analysis
  • Budget & Cash Flow Analysis
  • Pricing Model Development
  • Operational Improvement Solutions
  • Best Practices, Policy & Procedure Development and Training
  • Technology Implementation


  • Identify YOUR unique story and brand
  • Storyboarding
  • Develop a mission statement and elevator pitch
  • Strategic planning
  • Content creation and maintenance
  • Marketing Campaign Creation, including maximizing email marketing and social media campaigns
  • Website development
  • Lead Generation Solutions
  • Identify your target market and educate them about you
  • Manage content and increase online traffic
  • Optimize search engine visibility



Pure Genius is located just out side of Niagara Falls, NY.  We are proud to support the upstate NY business community including both Buffalo's and Rochester's entrepreneurs.  However, our work is not limited by geography as technology allows us to support your business virtually anywhere.



It is our goal to understand your dreams and ideas, get to know your business, and provide you with  quality  results driven solutions and programs that you need to take your business to the next level.  Whether it be turning your genius idea into a real business or growing your current business, we can help.